Shawna was a corporate planner (spending millions of dollars of other people’s money!) for over 20 years. In 2008 she founded an association for buyers which now has over 2,000 members across North America. She began studying customer behavior in earnest in 2009, and in 2012 she shifted my career to speaking full-time to companies and their sales/marketing teams who were frustrated with the shifting marketplace and the influences of technology. She’s written four books, three of which have become best-sellers (can’t win ‘em all).
What she’s proud of: She’s now spoken on 5 continents in 17 countries, helping industries understand the ever-evolving customer landscape. She’s pretty giddy that she just achieved the highest lifetime designation a speaker can earn (the Certified Speaking Professional).