Matthew is a destination strategist, change leader, and idea generator. His work focuses on helping destinations think strategically about their organization, their visitor economy, and stewardship of their place. He has led strategy engagements at every scale–from Brand USA to small, emerging destinations. In addition to his client work, he’s served on the U.S. Travel Board of Directors and regularly speaks at national and state tourism conferences throughout the U.S. on topics such as destination resilience, destination strategy, and regional collaboration between destination organizations.