John David is the President and CEO of the Sports Events & Tourism Association (Sports ETA). As the only trade association for the sports events and tourism industry, Sports ETA is the most trusted resource for sports commissions, destination marketing organizations (DMOs), and sports event owners.

John served as a member of the Sports ETA Board of Directors for eleven years, representing the Rights Holder category. In 2022, he became the Secretary of the Board, making him the first Rights Holder elected to the Executive Committee.

Prior to joining Sports ETA, John was the Chief Strategy Officer of USA BMX, the world’s largest sanctioning body for the Olympic sport of bicycle motocross racing (BMX). During his 23-year tenure at USA BMX, John helped the association double its membership and more than triple its revenue. He also produced two Olympic Trials, co-coordinated the unification of the sport in the USA, and spearheaded the campaign for the creation of the new USA BMX headquarters, arena, museum, and Hall of Fame in Tulsa, OK.

John also serves on the City of Chandler Parks and Recreation Board and is a UCI International Commissaire. He has received numerous industry awards, most recently being named the Sports ETA Rights Holder of the Year in 2021. John and his wife Jennifer reside in Chandler, Arizona, and have three daughters: Faith, Grace, and Jolie.