Dr. Jenna Drenten is associate professor of marketing in the Quinlan School of Business, where she teaches undergraduate and graduate courses in marketing, integrated marketing communications, and digital consumer culture. Jenna’s research aims to understand identity development in consumer culture. Her current research explores how digital technologies and social media platforms (e.g., TikTok, Instagram, Pinterest, YouTube, Twitter) present new opportunities for consumers to express their identities and navigate life transitions. Her research examines multiple facets of digital culture and identity, from individual consumer behavior to systemic macro-level structures.
Before pursuing her Ph.D., Jenna worked in corporate communications at BMW Manufacturing Co. in Greer, SC and worked in special events and marketing at Minyanville Media, Inc., an Emmy-Award winning online financial publishing company in New York City. Prior to joining the Quinlan faculty, Jenna was an assistant professor of marketing in the Boler School of Business at John Carroll University.