Janette Roush is the Executive Vice President, Marketing and Digital, for New York City Tourism + Conventions, New York City’s official destination marketing organization. She oversees the organization’s paid media strategy, digital initiatives and media insights to raise the profile of NYC and to inspire visitation to the five boroughs. A native of Kansas City, Missouri, Roush holds an MFA in Performing Arts Management from Brooklyn College. Prior to joining NYC Tourism, she spent more than two decades marketing Broadway at organizations such as Broadway.com and AKA, a global leader in entertainment advertising and strategy. She is a two-time Ironman, a LinkedIn Top Voice, and an adjunct assistant professor of Arts Marketing at Hunter College.