Dave serves as the President and CEO of Visit Quad Cities. Visit Quad Cities is the region’s official destination marketing and management organization (DMMO) and is charged with driving positive economic development opportunities through tourism. Herrell leads the vision, strategy, and day-to-day operations of the private non-profit, community-based organization.

The Visit Quad Cities professional team is responsible for sharing the QC story as well as competitively positioning the region for identity and growth while developing the overall visitor experience. Under Herrell’s leadership, Visit Quad Cities has produced record annual visitor expenditures of $954m and has set an ambitious plan toward the future. A proven executive with more than twenty years of experience, Herrell has a background in destination and brand marketing, administration, operations, strategic planning, business development, fundraising, government relations, communications, and non-profit management.

Prior to Visit Quad Cities, Herrell led the City of Jacksonville’s Office of Sports & Entertainment as their Sports & Entertainment Officer. Herrell has held leadership positions with the Arizona Sports Foundation, the Nashville Sports Council and Music City Bowl, Inc. Throughout his career, he has been involved with hundreds of projects that have yielded more than $800m in direct economic impact. He further served on the team that created Nashville’s post-season collegiate Bowl game, the Music City Bowl. He was involved with an NFL relocation (Tennessee Titans) including a new stadium project and an NHL conditional expansion franchise bid (Nashville Predators).

Active in the community where he lives and industry, Herrell currently serves on the John Deere Classic Board of Directors, Q2030 Regional Vision Board of Directors, Chairman, Illinois Council of Convention & Visitor Bureaus (ICCVB) Board of Directors, the Iowa Tourism Industry Partners (iTIP) Board of Directors, the Niabi Zoo Board of Directors, the Destinations International Awards and Global Leadership committees.

A native of St. Louis and a graduate of the University of Missouri, he earned a bachelor’s degree in communication.