Dave serves as the President and CEO of Visit Quad Cities. Visit Quad Cities is the region’s official destination management and marketing organization (DMMO) charged with driving economic development opportunities through tourism. Herrell leads the vision, strategy and day-to-day operations of the non-profit, community-based organization. The Visit Quad Cities team is responsible for business growth & service, brand acceleration & engagement, destination partnership & regional initiatives, and the overall visitor experience in the QC.
A proven executive with more than twenty years of experience, Herrell has a background in destination and brand marketing, administration, operations, strategic planning, business development, fundraising, communications and non-profit management.
Prior to joining Visit Quad Cities, Herrell led the City of Jacksonville’s Office of Sports & Entertainment as their Sports & Entertainment Officer. He was responsible for Sports, the Office of Special Events, the Film & Television Office and the city’s public access venues. A Mayoral appointee, he served as the city’s senior level director within the sports, entertainment and facility space. Herrell led the operation of annual signature events such as the Florida-Georgia Game, Jacksonville Jazz Festival and the Sea & Sky Airshow to name a few. He further managed the City’s Sports & Entertainment Complex Capital Maintenance Fund and was a principal on the $90MM TIAA Bank Field stadium renovation project which included the creation of Daily’s Place (outdoor amphitheater and Jacksonville Jaguars’ practice facility).
Herrell has held leadership positions with the Arizona Sports Foundation, the Nashville Sports Council and Music City Bowl, Inc. Throughout his career, he has been involved with hundreds of projects that have yielded more than $800MM in direct economic impact. He further served on the team that created Nashville’s post– season collegiate Bowl game, the Music City Bowl. He was involved with a $292MM NFL relocation (Tennessee Titans) and an NHL conditional expansion franchise bid (Nashville Predators).
Active in the community where he lives, Herrell currently serves on the John Deere Classic Board of Directors, Illinois Council of Convention & Visitor Bureaus (ICCVB) Board of Directors, and the Iowa Destination Marketing Alliance. He has served on the Board of Directors for the JAXSPORTS Council, Board of Governors for the JAX Chamber and as a Board Member of Visit Jacksonville. He also served on the Economic Development Committee for the Greater Phoenix Chamber of Commerce. In addition, he is a Leadership Middle Tennessee graduate and was recognized as a Nashville Emerging Leader Award Winner by the Nashville Area Chamber of Commerce. He has been a guest lecturer and presenter at several universities and civic organizations during his career.
A native of St. Louis and a graduate of the University of Missouri, he earned a bachelor’s degree in communication. He and his wife Connie and their two kids recently relocated to the Quad Cities area from Ponte Vedra, FL.