Dave serves as the President and CEO of Visit Quad Cities. Visit Quad Cities is the region’s official destination marketing and management organization (DMMO) and is charged with driving positive economic development opportunities through tourism.

Herrell leads the vision, strategy, and day-to-day operations of the private non-profit, community-based organization. The Visit Quad Cities professional team is responsible for sharing the QC story as well as competitively positioning the region for identity and growth while developing the overall visitor experience. Under Herrell’s leadership, Visit Quad Cities has produced record annual visitor expenditures of $958.7m and has set an ambitious plan toward the future. A proven executive with more than twenty years of experience, Herrell has a background in destination and brand marketing, administration, operations, strategic planning, business development, fundraising, government relations, communications, and non-profit management.

Prior to Visit Quad Cities, Herrell led the City of Jacksonville’s Office of Sports & Entertainment as their Sports & Entertainment Officer. He was responsible for Sports, the Office of Special Events, the Film & Television Office, and the city’s public access venues.

A native of St. Louis and a graduate of the University of Missouri, he earned a bachelor’s degree in communication. He and his wife Connie and their two kids live in the Quad Cities and are proud Quad Citizens.