Carroll Rheem

Vice President, Research & Analytics at Brand USA

Brand USA is the nation’s public- private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In her role, Carroll leads Brand USA’s intelligence function, which serves as the foundation for global marketing strategy, as well as the company’s performance metrics.

A noted industry expert, Carroll is a sought after speaker and is quoted frequently in trade and consumer media outlets, including The Wall Street Journal, The New York Times, TIME magazine and Conde Nast Traveler. Carroll’s extensive background in travel distribution and marketing combined with her research expertise has established her as a trusted authority on global traveler and commercial trends. Carroll earned her Master of Management in hospitality from Cornell University and her BA in economics from New York University.