Andria Godfrey is the Senior Vice President of Longwoods International, leading the company in research development and innovation. Previously, she led global enterprise initiatives at ADARA, guiding development of platform measurement solutions, data acquisition, and client services where she led company expansion into the European, Middle Eastern, and Asian markets. Andria has over a decade of experience leveraging data to enhance marketing efficiency, program operations and to promote industry advocacy. Previously she served in research roles at the Office of the Governor, State of Texas, and the Georgia Department ofEconomic Development.
Outside of her work at Longwoods, Andria serves as an Adjunct Professor at University of Southern California. She earned a BA in communications and an MS in recreation, park and tourism sciences, both from Texas A&M University.