Dave Lorenz serves as Vice President of Travel Michigan where he is responsible for leading the state’s tourism branding, advertising and public relations efforts; overseeing the award-winning Pure Michigan tourism campaign, and, coordinating overall statewide tourism initiatives.

He previously led Travel Michigan’s efforts in the areas of international marketing, packaged travel, conventions and meetings, industry relations, golf and sports-event promotion.

Prior to coming to Travel Michigan in October 2002, Mr. Lorenz was the Manager, Partnerships and Promotions, for Meijer, Inc., where he was responsible for the facilitation of collaborative marketing programs with key consumer goods manufacturers such as Nabisco, Kraft, Kellogg’s, General Mills, Coca-Cola, Disney and Mattel.

He also has 14 years’ experience in radio broadcasting in roles varying from announcer and news reporter to numerous management positions.

David Lorenz attended Western Michigan University. He lives in Norton Shores with his wife, Roberta.