Dan Lennon is the Director of the Missouri Division of Tourism, bringing more than 25 years of successful strategic tourism marketing and brand management experience in both the private and public sectors in Missouri. From 2003-2013, Dan served as VP of Marketing and Public Relations for the Branson Convention and Visitors Bureau. A member of the singing Lennon Family and featured vocalist at the Welk Champagne Theatre in Branson, he also served as Director of Marketing for the Welk Resort from 1994-2002. Dan has degrees in English and Applied Linguistics from the University of California at Los Angeles, and in 2010 earned his Certified Destination Marketing Executive (CDME) designation, completing an advanced educational program for tourism professionals designed by DMAI and Purdue University.