It boosts visitation: According to Oxford Economics, Brand USA increased inbound international travel to the U.S. by 2.3 percent, resulting in 1.1 million additional trips.

It supports U.S. jobs: The additional visitation spurred by Brand USA resulted in an estimated $3.4 billion in new visitor spending and $7.4 billion in increased economic output, which supported more than 53,000 U.S. jobs.

It generates tax revenues: The additional visitor spending created by Brand USA generated an estimated $972 million in federal, state, and local taxes.

It pays strong dividends: Brand USA returns an estimated $47 in direct economic benefits for every $1 spent on travel promotion.

Read more at USTravel.org