Rita Hille gained experience in tourism promotion, tourism marketing, budget & fiscal matters and public relations during her time with the U.S. Travel & Tourism Administration. She further expanded her knowledge and contacts in the German and U.S. tourism industry while working for Wiechmann Tourism Services.
Rita Hille is a founding member of the Visit USA Committee Germany and has served as Vice President, President and Treasurer. Rita is also a member of the IPW selection committee Germany. In 2012 Rita Hille and 3 agencies founded Brandmasters America. This is the first time ever in Germany that competing agencies have entered into a new form of corporate partnership in order to better service the needs and requirements of the world’s top travel destination – The United States of America.