Jeff Fromm is a subject matter expert and International speaker on youth culture trends, marketing and innovation. He has keynoted over 500 times all over the world – well not Antarctica. He is a contributing writer for Forbes and co-author of three books: “Marketing to Millennials,” “Millennials with Kids” as well as “Marketing to Gen Z.”Jeff is president of FutureCast, a consumer trends consultancy that is a division of ad agency Barkley. While others talk about trends, Jeff and his partners are applying them to drive brand preference. His humorous stories and provocative strategy paradigms are supported by hard research.Jeff has more than 25 years of brand marketing experience. He serves on the Board of Directors at Three Dog Bakery and Tickets For Less.Jeff graduated from The Wharton School of the University of Pennsylvania and attended The London School of Economics.