Barbara Wold is an internationally known speaker and authority to the retail, consumer, hospitality and tourism industries. More than 40 years of firsthand experience in executive and sales management, marketing and repositioning have made Ms. Wold one of the industries’ most sought after speakers. Ms. Wold is an authority on building business through customer driven strategy and maximizing human assets. Barbara works with many downtowns and cities that are going through revitalization in an effort to boost their economic viability. Ms. Wold also works with airport revenue, the airlines, duty-free, state tourism conventions and travel professionals.In an average year Ms. Wold presents over 50 speeches around the globe and has taught in over twenty countries. Barbara never speaks behind a podium, never bores an audience, is funny, inspiring and a great storyteller. Plus, she always shows the audience an entirely new way to reinvent their business that no other tourism speaker has ever shown them.